By the Pound

Design & Developement

The app was designed using Figma, allowing for efficient collaboration and iteration throughout the design phase. The project followed a structured UX/UI design process to ensure the final product is both user-centered and scalable.

Key Steps in the Design Process:

• User Personas: Research was conducted to create detailed user personas representing both shrimpers and buyers. This helped in understanding pain points, behaviors, and motivations, ensuring the app would serve real needs effectively.
• User Flows: Clear user flows were mapped out to define how users would navigate through key tasks—such as posting seafood listings, browsing available catches, and initiating purchases. These flows informed layout and interaction decisions.
• Design System: A consistent and scalable design system was established early in the process. This included a cohesive set of components, color palettes inspired by Louisiana’s coastal culture, and typography guidelines to maintain a clean, approachable interface.
• Low-Fidelity Wireframes: Before moving into high-fidelity screens, low-fidelity mockups were created to iterate on layout and functionality quickly. These wireframes focused on structure and usability without getting distracted by visuals too early in the process.

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